Custom Emoji Apps
Whether You Like Emoji or Not, They’re Amazing for Marketing Your Business
Emoji aren’t just good at expressing your feelings while texting friends. It turns out, they’re great for marketing your business.
A recent study by mobile marketing platform Leanplum and app analytics company App Annie revealed the effectiveness of emoji in mobile marketing campaigns. Analyzing more than 2.6 billion push notifications, the study found that push notifications with emoji had 85 percent greater open rates than those without.
Could Emoji Marketing Work For Your Business?
Several brands have already begun to experiment with emoji-based communication for a variety of creative uses. Coca-Cola has been working hard to associate its brand with smiles and they recently created a string of web addresses linking to their emoticoke campaign using happy emoji faces as the domain names (Www..ws). Intelligent Environments also made headlines when they created an emoji based password system, it is reported to be easier to remember an emoji password and there are 480 more possible combinations than a usual number-based system.
Perhaps more excitingly, Domino’s pizza now allow you to order pizza with just the use of a pizza emoji. Once you register your pizza preferences online in a Domino’s Easy Order account you are able to either text or tweet them a pizza emoji or the words “Easy Order” to order your food.